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Privacy Policy

Last Updated: April 1, 2025 | Effective Date: April 1, 2025 | Scope: United States Orders Only

TrueAmericanMerch (operated by SHORELOCK, LLC) is committed to protecting your personal privacy. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you browse our website (trueamericanmerch.com), make a purchase, or create a customer account.

TrueAmericanMerch acts as the Merchant of Record and the sole seller for all transactions conducted on our platform.

1. Overview and Scope

This Privacy Policy applies to personal information collected through:

  • The TrueAmericanMerch website (trueamericanmerch.com)
  • Customer and member accounts
  • Communications from us, including transactional and marketing emails

This policy does not cover:

  • Third-party payment gateways (such as PayPal or Stripe), which maintain their own privacy policies.
  • Third-party websites or services linked from our platform.
  • External social media platforms where we maintain company profiles.

1.1 Company Information & Data Controller

The data controller responsible for your personal information is:

  • Company Name: SHORELOCK, LLC (Florida, USA)
  • Registered Address: 1657 N Miami Ave, Miami, Florida 33136, United States
  • Primary Contact: support@trueamericanmerch.com

1.2 U.S. Privacy Law Compliance

Our services are designed for and restricted to users within the United States. We comply with applicable federal and state privacy regulations, including the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).

2. Information We Collect

We collect information directly from you, automatically through your website interactions, and from third-party partners.

2.1 Information Automatically Collected (Browsing Data)

When you browse our website, we automatically collect basic technical details:

  • IP address, browser type, operating system, and device type.
  • Page views, time spent on specific pages, and the referring website URL.
  • Approximate geographic region (based on IP address, not precise GPS location).

We collect this data using cookies, server log files, and similar tracking technologies to ensure site security, analyze traffic, and improve user experience.

2.2 Information You Provide (Account & Purchase Data)

  • Account Registration: If you register for an account, you provide your name, email address, and a password (which is stored in an encrypted format).
  • Order Placement: To complete a purchase, you provide your shipping address, phone number (for delivery updates), and product selections.
  • Third-Party Logins: If you choose to log in using Google Sign-In, we receive your email and basic profile info from Google.
  • Customer Support: When you contact our support team, we collect the details of your inquiry, order numbers, and any photos or documentation you submit to resolve issues.

2.3 Payment and Manufacturing Data (From Third Parties)

  • Payment Processors: When you pay, we receive transaction confirmations, settlement statuses, and partial card details (e.g., card brand and last four digits). We never see or store full credit card numbers.
  • Fulfillment & Shipping Partners: We receive tracking numbers, manufacturing status updates, and delivery confirmations from print-on-demand fulfillment networks and shipping carriers (USPS, UPS, FedEx, DHL).

3. How We Use Your Information

We process your data based on standard U.S. commercial legal grounds, including contract performance, consent, legal compliance, and legitimate business operations.

  • Order Processing and Fulfillment: To print your designs, package items, arrange shipping through carriers, and provide tracking links. We coordinate fulfillment with partners in the United States, Vietnam, or China.
  • Customer Care: To respond to questions, process return and refund requests, and track customer service inquiries.
  • Payment Security and Fraud Prevention: To verify payment details and prevent fraud, suspicious account activity, or unauthorized site scraping (assisted by Stripe security tools).
  • Analytics and Website Optimization: To measure traffic, test new layouts, and improve performance (using Google Analytics and Adobe Analytics).
  • Marketing Communications:
    • Transactional Updates: Sending automated order confirmations, receipt notifications, and delivery updates (these are necessary and cannot be opted out of).
    • Promotional Outreach: Sending marketing newsletters (via Klaviyo) and SMS notifications about sales, promotions, and new products (subject to your opt-out rights).
  • Interest-Based Advertising: Building audiences and serving targeted advertisements on search engines and social networks (using Google Ads, Meta Pixel, and Pinterest Tag).

4. Sharing Your Information

We do not sell your personal data in exchange for monetary payment. We share your information with third-party service providers and partners under the following conditions:

  • Operations Service Providers: We share data with partners who execute actions on our behalf:
    • Payment systems (PayPal, Stripe).
    • Address verification services (Smarty).
    • Production and printing companies (Printify, Merchize, ShineOn).
    • Shipping and delivery services (USPS, FedEx, DHL, UPS).
    • Cloud hosting and security infrastructure (Cloudflare).
    • Customer email and message dispatchers (Postmark, Klaviyo).
  • Intellectual Property Disputes: If a third party alleges that your design infringes upon their copyright, trademark, or right of publicity, we may, at our sole discretion, release your contact information to the rights holder to assist in resolving the dispute.
  • Legal and Enforcement Needs: We disclose data when required by subpoena, search warrant, court order, or to defend the rights, property, and safety of TrueAmericanMerch and our users.

5. Data Security and Retention

5.1 Security Safeguards

We implement industry-standard security practices, including HTTPS encryption across our site, DDoS protections through Cloudflare, multi-factor authentication for internal systems, and access controls. Please note that no transmission over the internet is completely secure, and you are responsible for maintaining the confidentiality of your account password.

5.2 Data Retention Periods

  • Active Accounts: Retained as long as your customer account remains active.
  • Transaction & Accounting Records: Retained for 7 years to comply with tax and audit regulations.
  • Customer Support Logs: Retained for 3 years following ticket resolution.
  • Server Logs: Automatically purged on a rolling 90-day basis.

Note: In the event of a security breach involving your personal data, we will notify you and relevant regulatory authorities without unreasonable delay, in compliance with applicable state laws.

6. U.S. State Privacy Rights (California Residents)

While we offer core data access, correction, and deletion choices to all U.S. residents, California residents have specific rights under the CCPA/CPRA:

  • Right to Know: You have the right to request details about the categories and specific pieces of personal information we collect, use, and share.
  • Right to Delete: You have the right to request the deletion of your personal data, subject to legal and regulatory exceptions (such as tax records).
  • Right to Correct: You have the right to request that we correct inaccurate personal data.
  • Right to Opt-Out of Sale or Share: We do not sell data for money, but we do share identifiers for targeted cross-context behavioral advertising. You can opt out of this sharing via our "Do Not Sell or Share My Personal Information" page or by enabling the Global Privacy Control (GPC) signal in your browser.
  • Right to Non-Discrimination: We will not deny services, charge different prices, or provide a lower quality of service if you exercise your privacy rights.

To submit a request, contact us at support@trueamericanmerch.com.

7. Cookies and Tracking Technologies

We use cookies to manage shopping carts, maintain user logins, secure forms, and support marketing analytics.

  • Essential Cookies: Always active. These support login sessions, cart items, and security keys. The website cannot function without them.
  • Optional Cookies: Used for site analytics (Google Analytics) and targeted advertising (Meta Pixel, Google Ads). U.S. users can disable or opt out of these cookies through our site cookie settings, browser controls, or through industry tools like the Digital Advertising Alliance (optout.aboutads.info).

8. Children's Privacy

Our website and services are restricted to individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under 18. If you are a parent or guardian and believe your minor child has created an account, please contact us at support@trueamericanmerch.com to request account termination and data deletion.

9. Updates to this Policy

We may update this Privacy Policy periodically to reflect business changes or legal updates.

  • Material Updates: We will notify you via email or a prominent banner on the site before changes take effect.
  • Minor Updates: Changes are effective immediately upon posting, and the "Last Updated" date will reflect the revision date.

10. Contact Us

  • Support Email: support@trueamericanmerch.com
  • Phone (SMS only): +1 720-878-0244
  • Mailing Address: 1657 N Miami Ave, Miami, Florida 33136, United States
  • Support Hours: 9 AM–5 PM EST (Monday–Friday)